Design thinking - UX - New graphic charter - Mobile first focused
J’ai un pote dans le com (I have a friend in communication) is a french communication website, that relates news about technology, marketing, innovation, and the digital world.
They also provide services just as helping their clients with publishing content to their websites and optimizing their presence on the web, analyzing their performances…
They came to us with the need to refresh their image, to find a new identity.
They needed new fresh ideas, new colors, a new logo, and most importantly a fresh user experience.
Logo's Conception
Round, very sleek and friendly shape
Composition of the letters J P D C
Many variations
We used a gradient purple to make it look more dimensional.
The old logo is flat and not modern
The speech bubble looks like a thumb down
The new logo is more dimensional and modern due to its color
Simple but effective
Colors
My team and I have decided to work with bright colors as it’s trending these days, attractive and pleasant.
Purple evokes artistry, imaginary, serenity
Yellow evokes happiness, creativity, logic
Typography
Poppins
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Round – Friendly – Trendy
Made Good Times
Modern - Clarity - Comtemporary
Screens
We decided to use a caroussel in the home page. Showing one single image per article, to make it clearer, unlike the old version, many articles were getting lost in each other.
